Tuesday 8 March 2011

Idea Generation

Continuing from the mind map into an visual idea generation phase using mood boards allowed me to structure Shape, Colour and texture. The main theme seemed to be an interest in uneasy typographic styles and images that didn't follow that rules of conventional style. Looking at the breaking down type face and shape of image is something that would give distressed emotion to the idea. Colour that gives uneasy emotion Browns, greys, and blues.  




Moving forward with my idea of using a typographic style I created a mood board that tied in with brief. Needing to create artifact that could be used in the home, looking at imposing letter forms to imply the mood of distress and unease I was trying to create.
Using type effectively would require print processes like laser cutting, flock and foiling or screen printing. Using these processes the application of the material would have to be solid and also replicate the emotion using colour or use. Taking these factors into account The four main ideas for my product would be :

  • An old school chair (Laser cut, screen printed)
  • Necklace  (Laser cut, foil)
  • Lampshade (Laser cut, screen print)
  • Knife block (Laser cut, foil)

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